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SellerDeck Products  

SellerDeck Catalog


SellerDeck Catalog 2014

Entry-level solutions for start-ups and
first-time merchants

“If you want to get into ecommerce use an off-the-shelf solution like SellerDeck.”
Mike Shaw, Helemill
SellerDeck Catalog has been discontinued. Please see SellerDeck Business.

SellerDeck Catalog is our best-selling shopping cart software and includes everything a business needs to build and manage an online store.

Powered by a familiar Windows interface, it provides ease of use, flexibility and a comprehensive range of features in a value for money package. It is also compatible with a wide range of web hosts and payment processors, including PayPal.


Software you own and control

SellerDeck Catalog is an ecommerce solution you own and control. It installs on your PC or local area network, so when your cloud services are interrupted, your business can keep running.

Easy to use Windows user-interface

SellerDeck uses a familiar user friendly Windows interface with Start Up and Design Wizards to get you up and running quickly. You aren't dependent your internet connection, so when it slows down you don't have to.

Flexible product catalog

Managing your product catalog is made easy with the Explorer-style ‘drag and drop’ interface. Select from a number of product page layout options to display up to 20,000 products with further flexibility to create subsections, product variations and components.

You can automatically give each product its own page, increasing sales by enhancing SEO performance and improving usability. SellerDeck also supports downloadable digital products, such as pdf documents and mp3 music files.

SEO and customer-friendly online stores

SellerDeck creates great customer-friendly stores at the click of a mouse. And intuitive, user friendly shopping cart controls enable browsers to find select and purchase their product will ease. SellerDeck sites are also SEO friendly, meaning your SellerDeck site will perform well in organic Google search results.

Customisable store design and layout

SellerDeck’s fully-integrated design module provides complete flexibility to design your store in the way you want to. Select and amend from a range of pre-designed themes, mix and match elements from the design library and edit colour schemes, fonts and layouts to create your own unique, customised store. Preview your site in real-time as you go.

Dreamweaver integration

SellerDeck integrates with the design suite Dreamweaver, so you can tailor your online store to look and feel exactly how you wish. Ideal for those who don't intend to code in HTML/CSS, but still want to create more personalised sites.

Powerful marketing and merchandising features

SellerDeck provides a range of advanced marketing features to help grow your online business.Your website pages are automatically generated in a search-engine friendly format; great for natural search engine rankings. You can easily create mailing lists from your customer database to send special offers and discounts.

Merchandising features include generating Best Seller, New Product, Recently Viewed and Related Products lists to encourage additional purchases. Display customer feedback to increase customer trust conversion rates by demonstrating the retailer's commitment to good customer service. Google Analytics integration enables you to monitor your site performance.

Efficient order processing and customer management

SellerDeck has built-in order processing functionality to efficiently process orders from receipt to delivery. You can download orders from the website; easily print invoices, packing lists and address labels, monitor stock levels and customise email communications to your customers. Automatically create accounts for your customers, and enable them to view and track their orders online.

Fully-integrated ecommerce services

You can speed up the process of bringing a new site online, or upgrading an existing site using SellerDeck Ecommerce Services. These include support and upgrades, training, web hosting, payment processing, customer feedback and postcode look-up. SellerDeck services are easy to apply and integrate, combining 100% product compatibility with a single billing relationship.

US-based support

With more than 16 years' experience and over 5,000 live sites, SellerDeck's expertise is second to none and much is freely available via the Knowledge Base and Online Community. SellerDeck products are fully supported by the people who develop them - whatever your issue, SellerDeck can help.