SellerDeck Products  

About Us

Founded in July 1996 as Actinic, the UK ecommerce leading Actinic Desktop has been rebranded as SellerDeck as of June 2012.SellerDeck specializes in helping small and medium retailers trade online using its ecommerce software solutions. SellerDeck, recognized as the UK ecommerce software market leader, is used on over 10,000 live sites. Research shows that over 50% of the UK’s SMB's using packaged software to run their stores use SellerDeck (source: pfa Research). SellerDeck is based in West Byfleet (Surrey) England and has over 55 staff in six countries and partners with distribution partners in the United States, France and South Africa.

SellerDeck America -, Inc. is the United States, Canada, Mexico and South America distribution partner for SellerDeck Software and the operator of web site. Based in central New Jersey Founded in 1997 by Todd Edwardson, is a full service web development company with a solid reputation for providing web site development and design, e-commerce, domain registration, database management and site hosting services.

SellerDeck's board in the UK:

Chris Barling - Chief Executive Officer
Chris co-founded SellerDeck Software in 1996. He has over 30 years experience in the IT industry. Prior to founding SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).

Ben Dyer - Director of Product Development
Ben joined SellerDeck in 2008 and previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching and its supporting infrastructure. Ben's role is to push forward the strategic development of SellerDeck's product portfolio., Inc.
74 Nancy Lane
Ewing NJ 08638


SellerDeck Software Ltd
Globe House
Lavender Park Road
West Byfleet
KT14 6ND
United Kingdom
Tel: +44 (0)845 129 4888
Fax: +44 (0)1932 358341

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