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Customer Feedback from Feefo

Customer Feedback from Feefo
  • Feeds reviews straight to Google
  • Increases traffic and conversion rates
  • Enhances customer service
  • Low cost and easy to use
  • Fully integraed and supported by SellerDeck
“We put Feefo in about 18 months ago, it now ranks as probably the best initiative we tried“Iain Burgess, CEO of BVG Airflow, owner of Samuel Windsor & Clifford James

Increase web traffic and sales whilst enhancing customer service

SellerDeck provides independent customer feedback through Feefo (Feedback Forum). Independent customer feedback increases conversion rates at your site (dependent on your service) whilst maintaining customer contact and increasing customer satisfaction. Typical benefits are approximately a 10% increase in total orders with some studies showing even better results.

Feefo is fully integrated into SellerDeck from (Actinic) v10 and differs slightly from the standard Feefo service. All contact about the Feefo service must be made through SellerDeck and this package is only available for use with SellerDeck ecommerce software.


The SellerDeck Feefo service provides a full management system for customer feedback, is competitively priced and offers the following benefits.

Trusted independent service

Feefo is used by Fat Face, Lands' End and Charles Tyrwhitt and many other online retailers. Feefo is rapidly becoming the leading supplier of independent customer service ratings based in the UK. Feefo has a remarkable average of 17% of orders generating feedback, higher than any comparable service.

Increased orders

Two separate studies have suggested that independent feedback can increase orders by up to 14%. Although results will vary for individual stores the vast majority of buyers take feedback into account when making a purchase. By reading the feedback from other customers it providers buyers with the assurance they are making an informed purchasing decision.

Improved customer retention from improved service

The tidal wave of feedback provides much better customer insight and drives up service levels resulting in better service. The response to service complaints not only turns around customers that would otherwise be lost, it’s public visibility demonstrates commitment to quality, both of which lead to more sales.

Leading edge

Providing customers with the opportunity to give feedback is seen as both responsible and leading edge, giving a better impression of the whole business.

Price competitive

SellerDeck has used its bulk purchasing power to pass on a great deal for merchants. Feefo, available through SellerDeck, is very competitively priced compared with buying directly through Feefo or from an alternative supplier.

Single point of contact

You have the reassurance of support from a team that know SellerDeck , know ecommerce, and understand the Feefo product. All support is through the SellerDeck team.

Call SellerDeck for more information at 800-503-5717